The Best Place To Start With SEO

You’re new at SEO, so where do you start first? Yes, it can be overwhelming, but no you don’t need to do everything at once. Here are our recommendations for where to get started…
Start with the technical part of your website. I know, you probably didn’t want to hear that, but it’s one of the things that could be holding you back the most.
Think of your website like a race car. If parts of it are not working or underperforming, you will not get far in the race, no matter how good your content or keywords (the driver) is.
The best thing you can do for your SEO is start with a full technical SEO site audit. You can either outsource this, or learn to do it yourself, which is not as hard as it seems. In fact, we’ll put together a guide on exactly what to look for in a full SEO audit.
In a nutshell, the main things to look at are:
  • Website Speed
  • Robots.txt & Sitemap
  • Canonical Tags and Duplicate Content
  • Hreflang Tags (If you have multiple languages or countries)
  • 302 Redirects
  • Trailing Slash or www/non-www Issues
It’s OK if you don’t understand what these are at the moment, we’ll be building out documentation for each one in due course and add links.
For the time being, this post about Google search ranking secrets and how to get in the top 10 results, will give you more in-depth information.
Now, you also want to check your backlink profile and domain authority as this is a very important factor. Hop over to Moz Open Site Explorer and type in your domain. You’ll get a domain authority score and how many links and unique referring domains you have pointing to your site.
Majestic is also a good tool for this, but it doesn’t have domain authority. Instead, it has trust flow and citation flow.
That should get you started with SEO, if you have any questions or thoughts to add, leave your comment below.

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