Ranked On First Page Of Google? Read This Before You Get Excited…

Just because you ranked on first page of Google doesn’t necessarily mean you’ve “hit the jackpot”. Here are 4 things to look at first before you share your “success” with the world.

Search Volume

Ok, say you ranked 1st for a long tail phrase “dog toys for brown and spotted senior dogs”. If you never checked the search volume, then you’ll be in for a disappointment, because this keyword phrase actually has 0 monthly searches, meaning, who cares if you ranked first because you’re never going to get any clicks to it.
Always do keyword research FIRST before writing your content, so you know for a fact how much potential traffic you can get to your website.
Keep in mind, the top 3 positions get on average 55% of the clicks (combined), so if you’re on page 2, you still got to work hard to get your page at least in the top 5 results or higher.

Keyword Profitability

Are you in a profitable niche? If you are, great! You did your market research.
There’s no point being in a niche where people don’t spend a lot of money, otherwise, your ROI will be little to none and your hard earned SEO rankings will lead to some traffic, but not many sales or advertisers willing to pay you for ads.
Did you use “buyer keywords”? These are keywords that are clearly associated with the intent of someone about to buy something. Some of these could be:

  • “<product> review” – People are looking to see if a product is any good before making a buying decision.
  • “<product 1> vs. <product 2>” – People want to compare two products to see which one they should buy.
  • “<product> discount/sale/coupon” – People are looking to buy this product, but at a lower cost.
  • “best <product>” – People are looking for the best product or highest quality product.
  • “cheapest >product” – People are looking for the lowest priced product.
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Another effective way to see how profitable a keyword could be is looking at the pay per click advertising (PPC) cost per click (CPC) value. This number is included when you do keyword research with Google Keyword Planner tool and shows the average amount advertisers are paying per click.
If companies are paying a high amount, it means that they are making money from this keyword, otherwise, they would stop paying for this keyword.

Page Bounce Rate

If you are ranking high (in the first 3 positions), have a peek at your Google Analytics data and see how high your bounce rate is. Bounce rate is the measure of how many visitors landed on your site and then left within a few seconds. It usually is an indication that the content was not relevant to them or they were looking for something else.
The lower the bounce rate, the better and is one of the factors that Google looks at when ranking a page.

Here are some of the things you can do to lower your bounce rate:

  • Research the top 5 sites and see what those pages are about. Does your content match theirs or is it different in concept? Does it address the same questions?
  • Do you have annoying popups or an ugly page, or content that doesn’t read well?
  • Do you have images or videos to engage visitors when they land on your website?
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Lifetime Customer Value

What is your average lifetime customer value? If you don’t know this value, then we virtually guarantee that you’re not making the money you could from your business and are missing out on a lot of opportunities.
Lifetime customer value is the total amount of revenue on average that a customer spends on your products or services during their life or duration they do business with you.
Why does it matter? Because this number will give you an idea how much you can invest in SEO or paid advertising and still make a profit.
So, let’s say your average customer value is $378.34, then you know you could spend up to $378.34 in SEO to acquire a customer via a keyword, even if it’s not necessarily a “buyer keyword”.
Obviously, this would be way too much, so use your judgement and common sense, making sure to target long tail relevant keywords that convert and minimize the cost per acquisition.
Another thing to keep in mind: The higher the LCV, the lower the monthly search volumes you can target. Why? Let’s say you sell luxury real estate, and you have a keyword “luxury villas san diego” with 20 monthly searches.
If you ranked 1st, you could get about 3-6 clicks per month. Not a lot, right? Think about this: If over one year, only ONE of these visitors bought a property from you, it will have been worth it, right? Exactly!
With lower value products, this would not be worth the effort, so look to target higher volume keywords.

Can You Get Excited Yet?

If you can say yes to all four of these things, then you’ve done well in ranking on the first page of Google for a good keyword. At the end of the day, look at your analytics and results, as this will be the ultimate judge.
If you said no to one or more of these things, then do your best to optimize that page, or choose a different keyword to target.

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