How to Craft the Perfect SEO Title Tag 2020

What is a title tag

A title tag, more specifically known as a title element, is an HTML element that defines the name of the page. This appears in your browser window or tab when you view a page, and also as the blue link in Google or other search engines.

Why do title tags matter for SEO?

A title tag “sets the topic” for a page and is one of the most influential elements when it comes to SEO. It helps the search engines figure out what a page is about.
Think of it like a chapter title of a non-fiction book. In most cases you’ll know what that chapter is about, just by reading the chapter title right? Same with the title of a page.
Therefore, it’s very important that your title tags are optimized for a specific keyword you are trying to rank for.

How do you optimize a title tag?

There are several things to consider when optimizing your title tags:

Title Length

Google and other search engines have a limit of the number of characters of a title to display in the SERPs. The standard is a maximum of 50-60 characters, however, we recommend to keep your title 55 characters or less to avoid truncation.

Title Keyword Position

The position of your keyword in any SEO-sensitive element is important because it usually represents how relevant that element or page is to the keyword. As a general rule of thumb, the closer an element is to the beginning of an element, the more relevancy “weight” it carries. For example if we use the keyword “title tags”:
Title Tags Are Important. Here’s Why…”
is better than:
“The 10 Best Tips About Title Tags

Title Structure

Having a consistent title structure is not only important to your brand, but also to give your readers a consistent reading experience. It’s best practice to structure your titles in the following or similar way:
Keyword First In Title | Website or Brand Name
In a practical example:
Title Tags Are Important | #StartWithSEO
Many newbies mess this up and tend to put the website or brand name first. You can also choose to use a hyphen (-) instead of a bar (|) as a separator. Just make sure the whole length of the title element is 55 characters or less. If not, then you can leave out the website/brand name from that page.
That’s it! If you feel this post has helped you, or you want to share your thoughts, then leave your comment below. If you feel you need more explanation or clarification on this topic, let us know and we’ll update this post shortly afterwards.

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