We as humans respond to numbers, mainly because they play such a large role in our lives.
Geeks would remember the recent keynote given by Steve Jobs. In that keynote, he addressed the claim that the iPad should cost less than $1000. He flashed up a figure of $999 on the screen. Then, in a display of showmanship, he announced that the iPad would only cost $499, while simultaneously crushing the $999 figure with the figure $499.
Grandma would remember shopping for groceries last Tuesday. In the cereal aisle, there were two types of cereal side-by-side, Frosties and Special K, both which normally cost $5 a box. She had originally planned to buy Frosties, but seeing that Special K was selling at $7 for 2, she worked out that she wanted Special K instead.
Obviously, we care a lot about numbers.
While numbers beguile people to making stupid decisions (Q308 stock projections), they also serve to get people concerned about the things those numbers describe.
Health goals should be no different. Whether it be a certain level of body fat, a certain A1c, a certain waist size, or a certain triglyceride level, use numbers to guide the way. Measure what you can, and manage what you measure.
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