Just a fun post.
Went shopping, and decided to pick up some hair gel. I saw the homebrand hair gel, cost – $1.09. I didn’t buy that, thinking that I wasn’t that cheap. So I bought the one you see in the picture, for $3.99. Not the most expensive one there (I really wonder why people buy $7 hair gel), but 4 times the price of the cheapest one.
Next, I decided I wanted a drink. I saw regular diet coke at $2.00 for 1.25L. Instead I bought the homebrand diet cola for 80 cents.
Now I’m a little more sane (I never am), so I sit down to ponder on my decisions. I knew one thing for sure: the people packaging and advertising the product got me.
Come to think of it, I bought the more expensive hair gel simply because I would be ‘stuck with it’ for quite a while (probably 3 months), but not so for the cola (i finished it in 2 days). In a case, I was inconvenienced by the time I had to keep the product.
So now I’ve invented a new accounting method: I base my buying decisions on how long I have to keep something. At the same time, I decided to purposefully inconvenience myself. In a strange way, this prevented impulses to buy certain items, like takeaway coffee in little cup-containers.
So just a random thought: Maybe we can purposefully inconvenience ourselves to make better food decisions.
Put the chips in a high place, tuck the candies deep in the cupboard, whatever. (parents do try this with your children).
Anyway, just a thought…..
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